Paid social isn’t a silver bullet — but used right, it’s one of the most powerful levers for growth.

The problem? Many founders expect it to work instantly… without putting the right pieces in place.

If I looked at your brand’s social media today, these are the first things I’d tackle. No full rebrands. No major overhauls. Just simple, high-impact changes that can move the needle fast.

Being “everywhere” sounds great — until you’re stretched thin, burned out, and not building traction anywhere. Here’s how to post smarter.

Tried running ads but didn’t get results? You’re not alone. Most early ads fail — but not because of the platform. It’s usually the setup.

If you’re still running all your social media on your own, ask yourself: is this actually the best use of your time?

Whether you're stretched thin or just not seeing results, here's how to know when to bring in a specialist (and what kind of help actually works).