3 Fixes for Your Socials

If I looked at your brand’s social media today, these are the first things I’d tackle.

No full rebrands. No major overhauls. Just simple, high-impact changes that can move the needle fast.

1. Make your bio work harder

Your bio is prime real estate, yet most brands waste it on vague descriptions like “Founder. Wellness. ✨ Community.” That might sound nice, but it doesn’t tell people why they should follow you or buy from you.

In one clear line, explain:

• What you do

• Who it’s for

• Why it matters

For example:

“Daily skincare that works with your hormones.”

“Luxury gifts that won’t break the planet.”

2. Give your content a purpose

Pretty, polished content is great for first impressions — but if it’s not telling a story or driving interest, it’s not working as hard as it could.

Think about building content buckets that keep people engaged and coming back:

• Behind the scenes

• Founder insights and decision-making

• Product in real-life contexts

• UGC and customer reactions

• FAQs answered visually

When every post has a role, you start to build trust and momentum.

3. Reuse what’s already working

Every brand has a handful of posts that perform better than the rest — but most let them gather dust after one run.

Instead, identify your top performers and put them back to work:

• Repost them every month or two

• Adapt them into paid ads

• Create variations that keep the same hook or format

Small, strategic changes compound fast.

You don’t need a whole new content strategy to see results — you just need to focus on the things that matter. If you want an extra set of eyes on your socials, I offer light-touch audits to help spot the quick wins.