Should You Still Be Doing This Yourself?

If you’re still running all your social media on your own, ask yourself: is this actually the best use of your time?

As a founder, you're already wearing 10 hats. Social media is often the 11th — and it's rarely the one that gets your full attention.

Here’s how to tell if it's time to stop DIYing it and bring someone in to help.

1. You're spending hours on content — with no real return

You’ve posted the behind-the-scenes shots. You’ve tried Reels. You even captioned something with “✨” once.

But growth is slow, engagement is flat, and you're starting to wonder if it’s even worth it.

Fix it:

Get someone to review what’s working (and what’s not), suggest new angles, and take posting off your plate so you can focus on the business.

2. You’ve got ideas — but no time to execute them

You’re the vision. You see the opportunity. But between suppliers, customers, and invoices, that “3-part Story series” never quite happens.

Fix it:

Hire someone who can take your ideas and actually make them happen — consistently, creatively, and without chasing you for assets.

3. You’ve reached the “good problem” stage

You’re growing. Things are working. Customers are coming in.

But your social presence hasn’t caught up — and now it's holding you back instead of driving you forward.

Fix it:

Bring in a specialist (freelance or part-time) to align your social output with where your business is actually headed.

4. You're not sure what's working — or why

If you're checking Insights once a month, squinting at the numbers, and hoping for the best... you're not alone.

Fix it:

An experienced social lead can help you figure out what to measure, how to track it, and how to improve over time.

DIY is great at the start. But it has a ceiling.

If you’re ready to spend less time guessing and more time growing, I’d be happy to help — or point you in the right direction.