Signs you’ve out grown DIY Social.

Written By Mark Pulle

Not sure if now’s the right time to bring someone in to help with your socials?
Maybe you’ve been posting here and there, dabbling in ads, or relying on word of mouth, but growth feels a bit... stuck.

It’s a common spot for founders to land in: you know social media matters, but you're not sure when to make the leap and bring in outside support.

Here are five signs your business might be ready — and what kind of help actually makes sense.

1. You're doing everything — and socials are last on the list

You’re packing orders, managing customers, prepping launches, and sorting tax returns. Social media? That happens when you remember (or when you feel guilty for not posting).

If your presence feels inconsistent or like a chore, you’ve likely outgrown the DIY stage.

2. Your content looks good, but growth has plateaued

You’re posting regularly. The grid’s cohesive. You get the odd comment or save.

But if your growth has stalled, it might be time to bring someone in to review what’s working — and start turning content into actual results (not just likes).

3. People love your product — but not enough people know about it

You’ve got a solid product. Customers rave. Retention is great. But reach? That’s the bottleneck.

This is where paid social and organic strategy can work together — helping you scale efficiently without blowing your budget.

4. You’ve got a new launch or event coming up

Big moments deserve proper support. Whether it’s a product drop, seasonal push, or in-person event, having someone coordinate paid and organic activity can help you maximise visibility (and avoid last-minute panic posting).

5. You’ve been “meaning to run ads” for months

You’ve watched the tutorials. Saved TikToks. Boosted a few posts. But Meta Ads Manager still feels like a mystery.

If it’s been on your list for a while, that’s a good sign it’s time to call in a specialist — someone who can make a plan, manage the numbers, and free up your headspace.

So, what does support actually look like?

It doesn’t have to mean hiring a full-time team. Depending on your stage, it might be:

  • A monthly content plan, created and scheduled for you

  • Paid ad campaigns built to drive traffic or sales

  • A creative strategy sprint around a specific launch

  • Ongoing support so you don’t have to juggle it all solo

Curious what support might look like for your brand?
Drop me a message, even if you’re just exploring options. No hard sell, just happy to help you figure out what’s worth your time (and what’s not).

Mark Pulle