A smiling man wearing a white shirt, holding a beer bottle, with sunglasses on his head, standing outdoors with a brick wall and greenery in the background.

So Who AM I?

A freelance social strategist with 7+ years’ experience supporting brands and agencies.

From fast-paced agency teams to scaling startups and growing ecom brands, I’ve worked across paid and organic campaigns that actually move the needle.

UK-based and now fully freelance, I partner with brands and agencies looking for strategy, sharp execution, and work that converts.

So Why Do I Do What I Do:

I’ve always been obsessed with what makes people stop scrolling. Over the years, I’ve learned that great strategy beats big budgets, and that smart, efficient campaigns leave more room for creativity and growth. That’s the approach I bring to every project.

What I Bring To The Table:

7+ years experience in paid + organic social

Managed up to £2.5M annual ad spend

Platforms: Meta, TikTok, Reddit, LinkedIn, Pinterest

Worked with 30+ brands across ecommerce, wellness, fitness, food, and fashion

Freelance + agency-side, so I get both worlds

Strategy-first, with a sharp focus on performance

Something That You Won’t Find In My Portfolio:

When I’m not deep in ad accounts or content calendars, I’m probably at the gym, trying out a new spot to eat, or planning my next trip. Big fan of good food, better company, and anywhere with sunshine.

Also a lifelong United fan, met Rio Ferdinand once and played it cool (I did not play it cool).

Work’s a big part of my life, but so is enjoying it. I try to bring that same energy into the way I work with clients

Mark squatting while holding a water bottle in a gym with exercise equipment including weights, a squat rack, and cardio machines.
Mark wearing a backpack and a cap standing on rocky terrain, facing a large waterfall with multiple streams falling into a pool below.
Group of six people dressed in formal attire at a party or event, posing together and smiling.
A man lifting weights during a workout in a gym, wearing a hoodie, shorts, and knee-high socks, surrounded by weight plates and gym equipment.
A person holding a Polaroid photo of a smiling man in a white shirt sitting outdoors at the beach, with a blue sky and ocean in the background.
Mark wearing sunglasses and a white shirt sitting in a woven hanging chair on a rooftop deck, holding a drink, smiling.
Three people in athletic attire standing together indoors in front of television screens showing event graphics. They are smiling and wearing matching hoodies with "FITSEEKR" printed on them.
A man sitting at a restaurant table with a large platter of sushi, holding a cocktail in a coupe glass, in a modern restaurant with bamboo decor.
Mark wearing a helmet, sunglasses, and a Boston Celtics jersey riding an all-terrain vehicle in a desert area with palm trees.