Nissan Qashqai 2021 Launch
Agency: Manning Gottlieb
Role: Biddable Account Manager
Channels: Meta, TikTok, Reddit
Campaign Type: Launch Campaign | Paid Social | Brand Awareness
The Brief
During my time at Manning Gottlieb I supported the launch of the 2021 Nissan Qashqai with a bold, full-funnel campaign that drove awareness, consideration, and intent across multiple digital channels. The goal was to reach a broad but relevant audience while positioning the Qashqai as the standout in its category.
My Role
As Biddable Account Manager, I was responsible for leading the paid social execution across Meta, TikTok, and Reddit. I worked closely with platform partners, media owners, and the client’s in-house team to ensure strategic alignment and creative impact.
Key responsibilities included:
Planning and activating campaigns across Meta, TikTok, and Reddit
Developing targeting strategies to reach high-intent users across key demographics
Collaborating with media owners to ensure creative best practice and innovation
Managing day-to-day optimisations and reporting to drive efficiency and impact
Providing strategic recommendations to enhance reach and engagement
Communicating results internally and to client stakeholders
Key Highlights
Helped Nissan introduce Reddit into their digital mix, now part of their always-on strategy
Delivered performance benchmarks that exceeded expectations for a high-investment brand launch
Combined innovation in creative with platform-specific best practice
Supported a multi-million pound media plan as part of one of MG’s flagship clients
Results
Successful multi-channel launch with strong paid social performance across all platforms
Contributed to long-term shift in client channel mix (Reddit adoption)
Internal recognition for performance and delivery
Contributed to a Digital Drum Award nomination for Best Branding Campaign
Takeaways
This campaign reinforced the value of creative-led, platform-specific thinking — especially in high-stakes, brand-first environments. It also showed how well-planned biddable activity can influence long-term media strategy.