Education Cubed
Role: Paid Media Executive → Senior Executive
Time Period: 2018–2020
Channels: Meta, Google Search, Google Display, Programmatic
Clients: Universities and education providers across the UK
Campaign Type: Performance | Lead Gen | Open Day Awareness
The Overview
Education Cubed was where I cut my teeth in digital, joining straight out of university and quickly getting hands-on with campaigns across paid social, search, and programmatic. Focused on the education sector, the role gave me early exposure to multi-channel media, performance reporting, and direct client comms.
My Role
Over two years, I progressed from Paid Media Executive to Senior Executive — managing campaigns end-to-end across key platforms. I worked with higher education clients on student recruitment campaigns, open day promotions, and course-specific lead gen.
Key responsibilities included:
Building and managing campaigns across Meta Ads, Google Ads, and DV360
Writing ad copy, building keyword strategies, and setting up retargeting
Monitoring performance daily and optimising against KPIs like CTR and CPA
Pulling campaign insights and reporting back to clients
Supporting new business and onboarding junior team members
Key Highlights
Ran high-performing student recruitment campaigns across Meta and Google
Gained experience in paid search, paid social, and programmatic delivery
Contributed to campaigns across 20+ universities and education providers
Developed a strong foundation in platform tools, performance reporting, and client communication
Promoted within two years based on campaign success and reliability
Why It Matters
Cubed was my training ground. It gave me the hands-on experience, discipline, and multi-channel mindset that still shape how I work today, especially when it comes to aligning creative with performance and thinking across the full funnel.