QuickBooks
Role: Biddable Account Manager (Manning Gottlieb)
Time Period: 2021–2023
Channels: Meta, TikTok, Pinterest, Reddit
Focus: Lower-funnel performance, content testing, full-funnel strategy
The Overview
While at Manning Gottlieb, I led paid social performance for QuickBooks across Meta, TikTok, Pinterest, and Reddit. The goal was clear: drive product sign-ups efficiently. When Meta performance dipped, I helped pivot the strategy, contributing to the launch of QuickBooks' first Reddit campaign to drive lower-cost conversions and reach new audiences.
My Role
As Biddable Account Manager, I was responsible for campaign strategy, delivery, and optimisation across TikTok, Reddit, Meta, and Pinterest. I worked closely with internal creative teams, media planners, and client stakeholders to ensure each campaign drove measurable growth.
Key responsibilities included:
Managing daily campaign performance across Meta, TikTok, Reddit, and Pinterest
Structuring and scaling campaigns focused on product sign-ups and trial conversion
Leading creative testing across ad formats, hooks, and audience segments
Identifying new platform opportunities and leading on test-and-learn initiatives
Collaborating with the measurement team to track CPA and optimise for ROI
Presenting results and strategic recommendations to senior stakeholders
Key Highlights
Launched QuickBooks’ first Reddit campaign as part of platform diversification
Achieved 2.4pt lift in ad awareness and 11pt lift in brand favourability (among business owners)
Drove 1.4k+ upvotes on Reddit Megapost, boosting community engagement
Helped reduce cost-per-trial when Meta performance declined
Rolled out full TikTok strategy using Spark Ads and creator-led content
Built scalable testing frameworks for content and channel expansion
Why It Matters
This campaign was a prime example of how agility wins. When default channels underdelivered, I helped pivot to Reddit, proving its effectiveness in both acquisition and brand building. That blend of creative strategy and performance focus defines how I approach paid social.
Read more about the Reddit campaign here: QuickBooks x Reddit